Watching social media more or less incessantly as I have been over the last few days – instead of working or feeding my children or acknowledging brief but important everyday moments of physical affection from my partner – I’ve seen, as you surely have, that everyone is furious about a thing.  This thing really has got goats and stuck in craws in every corner of the globe. It’s been trending for days and hardly anyone’s feed is free of comment on the subject.  Politicians and celebrities have weighed in with their opinions, and seventy-four badly-realised parody accounts based on this thing were registered by midnight Pacific Time last night.

But ask yourself this: why? Why are they furious about this thing when there is another thing that I believe they should be much more furious about?  The thing that I believe they should be furious about is so much more…